Common Purpose is a Catalyst for New Work

Companies and individuals work best when driven by a strong purpose. Instead of being driven by a fight for money or power, purpose as the driving force will greatly increase interest and motivation for the individual, as well as the ability and willingness to take responsibility.

This lays the foundation for a company culture transformation, away from static procedures and hierarchies and towards a purpose driven, self organizing and adaptive organization. This way, a common purpose is a catalyst for New Work