Focus and alignment of your company

We help your (max. 5) senior executives to (re-)establish the basic purpose and vision for the company - not only one that sounds good, but one that they agree upon 100% and are enthusiastic and newly motivated about! Then we help you to determine precisely the "talents" and "personality" of your company, until you have a "newly born" organization that is ready to get back to work with new energy.

Literature

The effect of a clear purpose on the company performance is backed up by many research papers, e.g.

Gartenberg, C. M., Prat, A., & Serafeim, G. (2016). Corporate Purpose and Financial Performance. Columbia Business School Research

This is achieved by raising employee engagement, as a strong strategic narrarive is the #1 enabler of employee engagement, see

MacLeod and Clarke’s Concept of Employee Engagement: An Analysis based on the Workplace Employment Relations Study, ISBN 978-1-908370-50-1

van Tuin L, Schaufeli WB, Van den Broeck A and van Rhenen W(2020) A Corporate Purpose as an Antecedent to Employee Motivation and Work Engagement. Front. Psychol. 11:572343. doi: 10.3389/fpsyg.2020.572343